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notes on growth, ads and the numbers
Plain-English write-ups on paid acquisition, subscription economics, attribution and ASO, from ten years of doing the work.
attributionunit economicsmeta adsASOfunnels
attribution3 min read
You're spending money on Meta and Google ads. But do you actually know which one is working?
Why Meta, Google, your MMP and your backend never show the same numbers, and how to make good budget decisions anyway.
unit economics2 min read
If your subscription app feels stuck, here's where I'd actually look first.
Four things to check before spending more on ads: real LTV, the full funnel, attribution and payback.
meta adson LinkedIn ↗
Everyone's heard of Andromeda, but most new apps still make the same old mistakes.
What Meta's Andromeda update means for new apps, and the mistakes that still cost the most.