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case studies

things I'veworked on.

Stories from my years at Studio Mosaic, done together with the Studio Mosaic team: what was going wrong, what we changed, and what happened. Numbers come from Studio Mosaic's published case studies and client reviews. For my current work, see recent client engagements below.

Mirajkids' story app · 2020–21

The real leak was a soft paywall, not the ads.

3xmonthly revenue
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Sun Seekerphotography utility · 4+ years

One channel, opened up to every country.

4xmonthly revenue
read the story →
Rumble Debatedebate app · launch

Launched with the 2020 US election debates.

100Kusers in three months
read the story →
WarrpAustralian marketplace · 2021

Fixed onboarding first, then scaled the ads.

18xactive users
read the story →
Namahdevotional community · 2022

Turned user reviews into ads.

250Kdownloads in six months
read the story →
Golf GPS SwingUgolf app · 2019

Planned around the golf season.

3.3xmonthly revenue
read the story →
current clients, anonymisedRecent client engagementsWhat I'm working on now: an in-house paid engine for an AI app, profitable acquisition for a business app, a fantasy sports launch and more.see the engagements →
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All case studies are Studio Mosaic projects, delivered together with the Studio Mosaic team during my time there.